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VARs and MSPs recognize Unitrends for its channel-friendly business model and product reliability in Business Solutions magazine’s best channel vendor survey

Burlington, MA, January 5, 2015

Unitrends today announced that it has been named a 2015 Best Channel Vendor by Business Solutions magazine for the third consecutive year. Unitrends received high marks from value-added resellers (VARs) and managed services providers (MSPs) for its business continuity capabilities.

“The Best Channel Vendor recognition is so meaningful to us because it represents the voice of our channel partners, who have greatly contributed to our success over the years,” said Bob Gagnon, vice president of channel sales at Unitrends. “Partners consistently laud what sets the Unitrends channel apart: its high-velocity engagement model. Unitrends deploys a variety of timely resources, personnel and tools – from assisting partners with localized demand creation right down to new customer acquisition – and we’re honored to be recognized for the third year in a row.”

The Best Channel Vendors are determined by a survey of Business Solutions’ VAR, MSP and independent software vendor (ISV) subscribers. The annual Business Solutions readers’ survey shows how the IT channel’s top vendors rank across seven categories, including service/support, channel friendliness, product features, product reliability, channel program, product innovation and margins. Within the “business continuity/backup and disaster recovery” category, Unitrends was one of four winners among 80 vendors listed in the survey. Unitrends earned top marks across all categories, scoring the highest in channel friendliness and product reliability.

Unitrends’ channel program success is a direct result of its strong channel leadership, its global distribution agreements with heavyweights like Tech Data Corporation, and its unique service provider and partner loyalty programs. Unitrends’ Service Provider Program, which launched in August 2013 to enable hosting, managed services and cloud providers to generate recurring revenue through high-margin service offerings, experienced 278 percent revenue growth in its first year. Unitrends’ unique partner loyalty program, UniRewards, which also launched in 2013, has already awarded participating channel representatives worldwide more than $3.4 million in cash rewards.

This recognition is the latest in a series of channel award wins for Unitrends. In 2014, the company’s channel program and leaders received the following awards: CRN Partner Program Guide, CRN Cloud Partner Program Guide, CRN Channel Chief, MSPWorld Cup Award and Network Products Guide’s Hot Companies and Best Products Award.